Hovden Formal Farm Wear - BLOG

Hovden on the Runway - ALLEY33


The highlight of the year! Hovden shirts on the runway!! Alley33 was such a fun fashion show to be part of. Hovden was one of 19 Portland apparel brands represented. Check out the Hovden looks her:



Thank you Alley33 and Beth Olson for awesome photos! And thank you to these beautiful models who ROCKED the Hovden shirts! 


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Hovden in Portland Mercury

Honored to be mentioned in the Portland Mercury Blog this week! Hovden is no secret anymore!! 
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New Newsletter: Hovden Shirts in a New Light

Read the latest Hovden Newsletter: HOVDEN SHIRTIS IN A NEW LIGHT. And don't forget to sign up for the Hovden newsletter. I send one about once a month. 


Here is a preview from the Newsletter. Yes!! New shirts in the SHOP!! 


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COALESCE - a pop-up shopping experience

I'm proud to be part of this pop-up shopping event! I hope some of you who live in Portland will make it! There are going to be a lot of beautiful things and talented makers there!!  Save the date! Sept 19th 12-4pm!

Tell your friends about it!

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This is Folklore / Hatmaking

Recently I got to know John Fish, a versatile artist and maker, passionate about history. His newly opened store, This is Folklore, on NE Killingsworth, Portland, takes you back in time! Historical artifacts, hand-made leather goods and hats, made by John, are displayed side-by-side. The space, light, smell and Johns great personality, all make a visit to this shop (or is it a museum?) truly an unique experience. 

Many stories could be told here, but what caught our attention was his passion for hat-making. My friend, photographer Stine K Nash, couldn't help herself. She had to document this with her camera. Here is a little peak.. you can see more photos under Lookbook. And you can read an interview with John on Stine's blog 









Follow John on Instagram @thisisfolklore

Photos:  www.steenaphotography.squarespace.com

With John's passion for all things old.. He is a big fan of the historic Hovden shirts and has them, on display and for sale in his store. And Hovden is always excited when a Maker uses the Hovden shirt as a work shirt. Just like, back in the day! 

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17. mai - Norway's National Day

My daughter and I ready for 17. mai celebrations at the Norse Hall in Portland, Or. We are both wearing our 'bunad', the traditional Norwegian costume. Mine is from the Vest-Telemark region of Norway. My grandma, 'Gomo' made mine, for herself, during World War 2. There was no colored yarn to buy during the war so she plant-dyed the yarn for the embroidery (Which unfortunately is not showing in this photo). One day, Leona, my daughter will wear my bunad. And hopefully one day, her daughter will wear it.  

Marius and Mats Eggen, celebrating 17. mai in Vingelen, Norway. Marius in his bunad and Mats in his brand new busserull from Hovden : ) One day Mats, you will be wearing your dads bunad and your son or daughter will be wearing your busserull!! When that happens, please send me a photo!! 


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Hovden featured on Slowdesign.no


More press! We couldn't be happier to hear that people want to write about Hovden and that, hopefully, people will read about Hovden! Slowdesign.no recently interviewed Hovden and put together a beautiful feature on us!!

About Slowdesign.no:

Slow Design is primarily a way of thinking. Through a Slow approach to design and communication, I want to promote reflection and a more conscious approach to how the everyday choices you take has consequences, for oneself and others, – today and in the future.

Hovden couldn't agree more and tries to live by these principles! So we are proud to be featured in this wonderful blog.

Here are some of the questions asked in the interview.. but you will have to read the answers + more on 


The beautiful pictures on your website seems very authentic and express an “essence of Norway” – what’s the story behind those?

It’s exciting that you have taken the concept with you from Norway to the US, how are the Busserulls received in the United States?

The starting of an own business is a lot of hard work to little or no income. It is also risky. What is your «secret force?»


Thank you Slowdesign.no for the LOVE!! You make Hovden look great! 


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Hovden in the Norwegian Newspaper Gauldalsposten

Hovden is in the newspaper!! Gauldalsposten wrote about us! And they found this great local photo taken in 1912 at Kotsøy Station in Sør-Trøndelag of 5 guys working on the railroad. Wearing the busserull work-shirt off course! Thank you for the love Gauldalsposten!! 

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Hovden has a new website! Isn't it pretty?

  • There is more information
  • There is a new Lookbook from the photoshoot we took in Norway this winter
  • AND we finally have a BLOG! 

I would love feedback though! I would be surprised if we got it all right the first time around. Also, now that I'm going to start blogging... if there is something you would like to know about, let me know! I want to know what you are curious about! 

Thank you for stopping by and checking out our new website & blog. And hopefully you came across a shirt you liked : ) 





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