Hovden Wear - BLOG

Friluftsliv is all about spending time outdoors. It is a way of life that has deep roots in Scandinavia. In fact, friluftsliv is so ingrained in the culture that it followed my family across the water to America.

Sylvsmidja is now the leading producer of bunad sølv in Norway. They are still focused on craftsmanship, quality, and history. They create items with origin stories that go back to the 1300s, as well as modern day items. Now they are letting people know that these jewelry items are not just for bunads, but can be used with modern clothing as well.

A zero waste garment is a piece of clothing that is produced without creating, and ultimately throwing away, extra material.  It is a difficult task, and one that many designers and companies don´t care to take on.  For Hovden Wear, it comes completely naturally.

Cultural sustainability ... has to do with the maintaining of cultural beliefs, cultural practices, heritage conservation, culture as its own entity....