This is Folklore & Hovden: A Collaboration

John Fish - making hats the old-fashioned way.
Check out the hats he has made for Hovden. 
He is wearing an old work shirt, recreated by Hovden. 


Photos by Steena Photography

"The first time I went into John Fish’s store I felt like I went back in time. I felt inspired by the aesthetics of the store and John’s story. When photographing him I wanted to stay true to the old feeling his store gave me." Stine

Hovden garments are also available at This is Folklore:

2926 NE Killingsworth. Portland, OR